IKEA and Shakespeare

I saw this yesterday on irish television. IKEA quoting Shakespeare to sell furniture but it sure is impressive. One of the better ads.



The Tempest, Act 4 Scene 1, Prospero

"Our revels now are ended. These our actors,
As I foretold you, were all spirits and
Are melted into air, into thin air.
.....
We are such stuff
As dreams are made on, and our little life
Is rounded with a sleep."

There is this however:
"Shakespeare selling mattresses is probably what might have been expected as the logical outcome of society becoming a market where everything, and everyone, is treated as though they had a price label attached. People’s most intimate personal lives are the stuff of daytime commercial television, and journalists claim freedom to intrude into the private lives of people who have endured tragedies, but it seems that a point has come where thoughts on our very existence are no more than the stuff that advertisements are made on."
-Rev. Ian Poulton.