Freitag, 12. Februar 2016

Selling Kunst again

Starting to work on a new Website for Gerhard Messner raises the old question of how much influence the customer should have on the design. There are few illustrators who have a more recognizable look (and a longer productive career) than Milton Glaser.

Here's the thing: When he started out, he wasn't THE Milton Glaser. He was some guy hoping for work. The best design rule, then, is that you can't give the client what he thinks he wants.

You have to give the client work that you want your name on. Work that reflects your vision, your contribution and your hand.That makes it really difficult at first. Almost impossible sometimes. But if I ignore this rule because the pressure is on, it will never get easier.

So, Bootstrap it is!


Keine Kommentare:

Kommentar veröffentlichen