Inch by Inch

Motivation for all in 2018, "Any Given Sunday" with good old AL!



Starts off with "I don't know what to say...", like most of my speeches.

I gave this speech to my dog and he turned into a wolf!
Now what are you gonna do!

Customers 2017

Amazon’s energy internally comes from its desire to impress its customers. This means reinventing normal and delivering products before customers even know they want them. Some companies may rely on customer surveys and market research to understand their users. This is especially dangerous when designing and inventing new products. 

“Good inventors and designers deeply understand their customer. They spend tremendous energy developing that intuition.”

“A remarkable customer experience starts with the heart, intuition, curiosity, play, guts, taste. You won’t find any of it in a survey.”

Been done before

What percentage of the work you do each day is work where the process (the 'right answer') is known? Jobs where you replicate a process instead of inventing one...

The place where we can create the most value is when we do a job where exploration and a new solution is what's needed. Not routine, but exploration. Which means we're doing something that's not been done before, something that might not work. 

This isn't something to avoid, it's the work we need to seek out.
-Seth Godin again.

The work not yet done

It could be...

1. That you don't know what needs to be done.
2. That you don't know how to do what needs to be done.
3. That you're afraid to do what needs to be done.

It's frustrating. We want to move up, we want our project to make more of an impact, we want to deliver -but the undone work hangs over us. 

If you care enough, the path forward is clear, isn't it?

You can model what needs to be done, basing your next steps on what others have done before you. You can ask your boss or your clients for an agenda. You can test and test again. You can leap.

You can learn how to do what you don't know how to do. You can improve your skills, get better tools and do the hard work of actually getting better at the work.

But most of all, you can realize that the most urgent work is the work of dancing with our fear, because the fear is the real reason the work isn't getting done.
-Seth Godin.