The Steve Jobs way

One thing people don't understand about Steve Jobs is that he never sold a product he didn't have. At rollout, the iPhone couldn't run apps. So at rollout it he didn't talk about them.

Another thing most people don't get. Developing platforms even before you roll them out, takes a lot of time. People think about platforms as if you could imagine a movie like Titanic one day, and have it in the theaters in a month or two. Platforms take time.
-Dave Winer.