Amazon owns the cloud computing market so thoroughly, and is so far ahead in market share and features, that it's "game over" for other contenders, much the same way that Google owns the internet search ad market today.
Most people see the cloud as a race between market leader Amazon, Microsoft, and Google, with other players like IBM also in the mix.
Werner Vogels, Amazon CTO says the others are years behind.
"If you look at other cloud providers in the market, there's quite a few of them still sort of in the phase where AWS was five, six years ago — in 2010 — at the moment we were still much more focused on the infrastructure side of things than the sort of rich collection of services."
"This is not a winner-takes all market," Vogel says. "I think given the changes we've seen in the last 10 years it's hard to predict which are the players that will be left in 10 years from now, or who will be the main players in the market. I definitely think AWS will be there and have a prominent role in that world."
"Do I think there will be less and less data centers over time?" Vogels says. "Yes, absolutely."
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