Jeff Bezos on Cleverness vs. Kindness

"Cleverness is a gift, kindness is a choice. Gifts are easy — they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices."

In 1986, Jeff Bezos graduated from Princeton with a degree in computer science. In 1994, he founded Amazon.com. In 2010, he went back to Princeton to address the graduating class about the difference between gifts and choices.   Read now.