Good ideas are rare?

The myth that good ideas are rare is just that!

If you watch any 6 year old child they will invent dozens of things in an hour. 

We are built for creativity. The problem is the conventions of adult life demand conformity and we sacrifice our creative instincts in favour of social status.

Unlike a child, adults are supremely and instantly judgmental, killing ideas before they’ve had even a moment to prove their worth. It’s easy to rediscover creativity, which is why brainstorming rarely helps much. We’re already creative. 

The challenge is ideas don’t come with the courage to invest in them. Good ideas are everywhere: what’s uncommon is people with the conviction to put their reputation behind ideas.